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On brand, websites, marketing and AI.

AI18 min read

OpenAI Dots vs Grok Bot: an honest comparison for businesses

OpenAI Dots or Grok Bot? A comparison for Dutch businesses on price route, availability in the Netherlands, safety and tools, plus my own experience with Grok Bot and AI-agent research. Updated 15 October 2026.Read articleAI19 min read

Grok Bot explained: what it is, what it costs and what it does for your business

Grok Bot is SpaceXAI's paid beta for always-on AI agents with their own computer. How it works, which plans include it, the one-time free trial, my own use as a founder, and two routines.Read articleAI18 min read

OpenAI Dots Explained: Plans, Availability in Europe and a Setup Guide for Business

OpenAI Dots are always-on AI agents in ChatGPT that keep working while you are away. Which plans include a dot, whether you can use them in the Netherlands, GDPR points and two setup guides for business owners. Stand 15 October 2026.Read articleMarketing20 min read

Google Business Profile Checklist: 20 Points

A Google Business Profile (formerly Google My Business) is free. Here is how to create it, claim it and work through 20 checklist points, updated in October 2026.Read articleMarketing12 min read

AI Max for Search: Growth With Less Manual Work

AI Max for Search lets Google expand your Search campaigns without you adding every keyword. It left beta on April 15, 2026, with more settings to steer it.Read articleMarketing13 min read

26 Dutch Business Directories in 2026

A list of 26 Dutch business directories with what they cost, which ones suit your business, and what the sources say about local SEO and AI search results.Read articleMarketing14 min read

Google AI Overviews: What They Mean for Your Visibility

How many clicks a Google AI Overview costs depends on the study. You get the figures with sources, Google's advice, how to write a page worth citing and what Search Console now shows.Read articleAI12 min read

ChatGPT Instant Checkout and Agentic Commerce

OpenAI dropped Instant Checkout in ChatGPT in March 2026. Here is what remains of the Agentic Commerce Protocol and what a Dutch online store can do now.Read articleWebsites15 min read

Outsourcing WordPress Maintenance and Management to Make it Matter

A WordPress site needs ongoing maintenance. Here is what management involves, what the 2025 and 2026 numbers mean and what you gain by outsourcing it.Read articleMarketing11 min read

How to Get Visible in ChatGPT and AI Search

How to get your business named in ChatGPT, Google AI Mode, Copilot and Perplexity, and what providers and 2025 and 2026 research say does and does not matter.Read articleMarketing12 min read

Is SEO Dead Because of ChatGPT?

Google says ordinary SEO also applies to AI Overviews and AI Mode. Here is what changes, what stays the same and what to do in 2026 to stay visible in Google, ChatGPT and Copilot.Read articleBranding9 min read

Brand Strategy & Design in Veenendaal

What is a brand strategy, what does it contain and how does a four-phase project run? On brand identity, rebrands, timing and cost for small businesses in Veenendaal.Read articleMarketing13 min read

How to Optimize Your Website for AI Search Engines

Nine changes to make to your website for AI search engines, including which crawlers to allow and what Google still does with structured data. Sourced from 2025 and 2026, with a checklist for today.Read articleBranding10 min read

Why Your Business Needs a Brand Book (Brand Guide)

A brand book captures your brand story, visual style and tone of voice. In 2026 it also needs rules for AI, accessible colors and a short brand description.Read articleMarketing14 min read

ChatGPT Prompts for SEO

Six prompts you can copy for keywords, titles, article outlines, internal links and text checks, plus what to keep away from AI and what Google says about AI content.Read articleWebsites9 min read

NVMe Hosting

What NVMe storage is, how it compares to a SATA SSD and what it does for a WordPress site. Plus what often matters more: caching, PHP, distance and Core Web Vitals.Read article