SketchExpert
SketchExpert grew its revenue by 1400% in 2.5 years.
SketchExpert is the place to go for SketchUp training (online and in the classroom) and for the official SketchUp software. Online, you couldn't tell. In 2.5 years we built a brand, an online store, an academy and marketing that largely runs by itself. Revenue grew by 1400% in that time and is still growing.
sketchexpert.com
The problem
Online you could not see how much expertise SketchExpert had.
SketchExpert provides SketchUp training, online and in the classroom, and sells the official SketchUp software. Two pillars that both needed a sales channel that could grow with them. Online, the company looked smaller than the knowledge behind it.
Behind the scenes the team did a lot by hand, such as registrations, follow-up and invoicing. So the question went beyond a new website. SketchExpert wanted to be seen as the platform for SketchUp and to grow without the team getting stuck.
The solution
In 2.5 years we built a brand, an online store and an academy.
We started with the brand and the website. Then came the online store, with campaigns and SEO underneath. In the third phase came the academy and automated follow-up. Now we are working on AI, with a chatbot for students and findability in AI search engines.
The steps
We built this up over 2.5 years in four phases.
Foundation
The Scan, rebranding and a new website. The brand now shows what SketchExpert can do, and the first growth followed right away.
Sales machine
Online store live, SEA campaigns on top and SEO as the foundation. Selling no longer depended on manual work.
Scaling
The academy, marketing automation and a measured online journey. Students come back and buy again.
Head start
AI integration, chatbots and GEO. SketchExpert can now also be found as the answer in AI search engines.
What we delivered
Built with
- WordPress
- Google Ads
- Google Analytics
- Meta Ads
- Zapier
- Claude
- OpenAI
- Photography
- Film
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