IQON Gietvloeren

Two brands became one site with its own sales system.

IQON Gietvloeren sold under two names, iqongietvloeren.nl and lavagietvloer.nl. That meant doing everything twice. There were two websites and each brand had its own channels, ads and tools. We brought the brands together in one new website and built a complete CRM and sales system underneath it. The marketing budget now works for one brand. Everything between the first click and the showroom appointment runs in the same place.

iqongietvloeren.nl

2websites merged into one brand and one fast site

1system for the site, the inquiries, the follow-up and the numbers

6floor lines that each have their own story, such as the calm Pure and the rugged Lava

0×retyping, because an inquiry lands with the right person in the system right away

The problem

Two brands that got in each other's way.

IQON sold under two names on two websites, iqongietvloeren.nl and lavagietvloer.nl. Each name had its own channels, ads and tools. The budget was split across two small brands and that is how Google saw them too. Anyone who landed on one site missed half of the range.

Inquiries came in as email. Whether they were followed up depended on who had time that day. IQON wanted one brand with all floor lines underneath, and a route from inquiry to showroom appointment where nothing slips through the cracks.

The solution

We built one site and put the sales system underneath it.

We brought both brands together in one website. Lava is now a floor line within IQON. Underneath the site we built a custom CMS with CRM. Every inquiry comes in there with a status and an owner.