ChapterNext

A brand that shows young people, parents and referrers the way.

ChapterNext works with young people from street culture, early school leavers and young people with behavioral challenges. The organization wants to give them new prospects. We put ChapterNext back on the market for three audiences: young people, parents and professionals who make referrals. That led to a new identity, a website at chapternextjeugd.nl and an approach for social media. People find their way faster, and requests made through the site arrive directly in the client system.

chapternextjeugd.nl

A group of young people laughing together on the street

3target audiences in one brand: young people, parents and professionals who make referrals

2024year of the rebranding and the new website

1place where content, clients and documents come together

Brand guideso the brand stays consistent even without us

The problem

A mission that did not reach its target audience.

ChapterNext works with young people from street culture, early school leavers and young people with behavioral challenges. The organization's look did not match. Young people did not recognize themselves in it, while they are the ones who have to take the first step.

At the same time, the brand has to work for parents and for municipalities, schools and care providers who make referrals. Three audiences with different expectations, in one identity.

The solution

One identity that works for young people and for professionals.

We spoke with young people, parents and the professionals around them. That led to a new identity, a website and an approach for social media. People find their way faster, and requests made through the site arrive directly in the client system.