MoneyValues
A brand identity that gets recognized.
MoneyValues teaches and coaches children and young people about money. They work with semi-government organizations and create learning programs for schools. MoneyValues wanted a look that appeals to young people and gives professionals confidence. We designed the logo, the visual identity with brand guide and the website.
The problem
A brand for young people and for the professionals around them.
MoneyValues teaches children and young people about money, with coaching and learning programs for schools. The existing branding and website did not appeal enough to the target audience. The request was a look that connects with young people and fits the schools and semi-government organizations MoneyValues works with.
The solution
A brand that motivates.
We developed a new logo and a visual identity, and documented them in a brand guide. We designed the website in the same style, with a clean structure that is easy to use for young people, schools and organizations.
The steps
Direction
We defined which look appeals to young people and fits schools and semi-government organizations.
Logo
A new symbol and wordmark, with the construction documented.
Brand identity and brand guide
Colors, typefaces and imagery in one book, so every piece of communication fits.
Website
The website design, in the same line as the brand.
What we delivered
Built with
- Figma
Photos
