Scala Jeugdprofessionals
An employer brand that brings in applicants.
Scala is looking for youth professionals for the neighborhood teams in Maassluis, Vlaardingen and Schiedam. We built the employer brand, made the photos and videos, built the website and set up the recruitment campaign with ads. In the first 2.5 months that brought in 29 qualified applicants, and after three months it stands at 64 applications.
scalajeugdprofessionals.nl
The problem
Finding youth professionals who fit the work.
Scala is looking for youth professionals for the neighborhood teams in Maassluis, Vlaardingen and Schiedam. These are people you don't reach with a job posting alone.
The assignment was an employer brand and a campaign that bring in applications from people who fit the work.
The solution
Brand, visuals, website and campaign all came from one team.
We built the employer brand, shot photos and video, built the recruitment site and set up the campaign with ads. In the first 2.5 months, 29 qualified applicants came in.
The campaign continues. After three months it stands at 64 applications.
The steps
Assignment
We defined which youth professionals Scala is looking for in the neighborhood teams in Maassluis, Vlaardingen and Schiedam, and what they look for in an employer.
Employer brand
A brand with its own face in purple and yellow, with the sun as its symbol.
Photo and video
Photos in the neighborhood and in the studio, and videos for the brand and the campaign, in the brand colors.
Recruitment site
A site with the vacancies, the work in the neighborhood team and the Leerhuis.
Campaign
Ads bring youth professionals to the vacancies. In the first 2.5 months that produced 29 qualified applicants, after three months 64 applications.
What we delivered
Built with
- React
- Meta Ads
- Figma
- Google Analytics
- Fotografie
- Film
Photos
